• Survey Reveals: Half the Population Do Not Know What to Take for Dengue-Related Fever
    Half of the population uses other types of medicine, which may cause more harm than good when treating dengue.
  • Dengue continues to be a grave concern among Filipinos. According to a recent South East Asian dengue survey, 73% of Filipino respondents view it as a serious disease, but only one-third feel that they are prepared and in control. These are just some of the alarming realities that Allied Against Dengue (AAD) needs to address to reduce the impact of dengue in the country.

    From left to right: Expert Sales Manager, Mr. Edralin Bayona; Wellness Detailer Manager, Ms. Robelle Venzon; Sr. Brand Activation Manager for Calpol, Mr. Randy Silva; GlaxoSmithKline Consumer Healthcare, General Manager, Mr. Ritesh Pandey

    AAD is a non-profit multilateral movement to support the country in its fight to defeat dengue. GlaxoSmithKline (GSK) Consumer Healthcare, the Department of Health (DOH), the Philippine Pharmacists Association (PPHA), Mercury Drug Corporation (MDC), Smart Parenting, and CNN Philippines make up this alliance.

    Since AAD's launch in 2016, 10,000 students have benefitted from its awareness campaigns, and 1,000 healthcare professionals have been trained to be dengue management experts. Over 50,000 dengue primers have also been distributed to communities nationwide to help educate the public on preventive measures and to inform them on which symptoms to watch out for.

    AAD continues to intensify its public advocacy program to raise awareness on dengue prevention and management through engagement, empowerment, and education. Members of the coalition share their plans for 2017, providing their expertise to support defeating the dengue burden in the Philippines.

    From left to right: Editor In Chief Smartparenting.com.ph, Ms. Leah San Jose; Corp. Pharmacist, Mercury Drug Corp., Ms. Corazon Cruz; GlaxoSmithKline Consumer Healthcare General Manager, Mr. Ritesh Pandey; Vice President - Merchandising, Mercury Drug Corp., Mrs. Cora Lim; President, Philippine Pharmacists Association, Dr. Yolanda Robles; CPNG Director, Mercury Drug Corp., Ms. Cristina Vetus; Sr. Brand Activation Manager for Calpol, Mr. Randy Silva; National Sales Manager, Key Accounts, Ms. Nel Santos

    There is still a big knowledge gap that has to be addressed. When it comes to identifying dengue symptoms, 99% of the population only know to watch out for fever; 79% know that they need to look for rashes, too. Only 50% are aware of other symptoms such as muscle and joint pain, bleeding gums, nausea, and headaches and migraine.

    Managing dengue is still also another evident gap: 80% of the population think that there is a cure for the disease, while 69% believe that antibiotics will it. Both of which are misconceptions. What's more, only 42% know to take paracetamol—leaving more than half of the population using other types of medicine, which may cause more harm than good when treating dengue.

    "Having reached over 10,000 students on our first year, our reinvigorated goal is to educate over one million Filipinos on dengue prevention and management, and to train 10,000 healthcare professionals across the nation by 2018," said GSK Philippines General Manager Ritesh Pandey.

    From left to right: Calpol Ambassador, Ms. Jolina Magdangal; CNN Philippines, Ms. Pam del Mundo; Editor in Chief, smartparenting.com.ph, Ms. Leah San Jose; Dengue Program Director infectious disease for prevention and control division, DOH, Dr. Rhodora Cruz; President, Philippine Pharmacists Association, Dr. Yolanda Robles; Vice President, Mercury Drug Corp., Mrs. Cora Lim; GlaxoSmithKline Consumer Healthcare General Manager, Mr. Ritesh Pandey; Sr. Brand Activation Manager for Calpol, Mr. Randy Silva

    Through the initiatives of the Philippine Pharmacists Association and Mercury Drug Corporation, there are plans to put greater focus on reinforcing the knowledge of pharmacists, who talk directly to consumers on dengue management. Training sessions for at least 1,000 pharmacists nationwide and in-store education are laid out by the MDC, while the PPHA will deploy trained health professionals in far-flung communities to educate and advocate about dengue prevention and management.

    By the end of 2018, AAD seeks to educate one million Filipinos about dengue. With the help of media partners CNN and Smart Parenting, the right content is delivered through the right platforms, be it through news, video, features, and articles. Digital is another emerging platform that has become highly relevant in driving education. These videos and articles will be spread on the respective digital sites of the media outlets to drive reach—this will enable the educational materials to be accessible to the public, even those in rural areas.

    With the growing numbers and collective strength of the AAD, there will be increased awareness on dengue prevention and management among Filipinos, leading to minimized incidence rates and deaths caused by the disease.

This article is sponsored by Paracetamol (Calpol).
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