Plueys and my+brolly Fashionable Boots and Umbrellas for a cause
Bring some sunshine into the rain by slipping into Plueys. Pluey is from the french word "Pluie" for rain. The first Wellington boots (also known as wellies, rainboots, galoshes, puddle stompers) were created by Arthur Wellesley (The First Duke of Wellington) as footwear fit for battle and the dinner table. Designers have since then revolutionized the humble piece of rubber by creating them in delightful prints and patterns.
It was in 2007 when Esel de Sagun, one of the distributors of Plueys, realized that she wanted to start on her own business venture. One rainy day, her little sister who had just arrived from school soaking wet from the rain suggested, “Why not bring rainboots to the Philippines?”
Esel then scoured the Internet, looking for rain boots, when she stumbled upon Plueys. Esel and friend Em Somera were so inspired by Plueys' whimsical designs which were then starting to gain an international following. The two then decided to pool resources to bring Plueys to Manila.
"No other footwear specifically for rain is available locally which is quite ironic because it rains all the time! " Shares Em. They decided that they want to transform the way Filipinos feel about rain, and so BrightCloud, Inc. was born. Their company was the first to bring patterned rainboots to the Philippines.
Plueys are made of natural durable rubber, fully lined with cotton, with sturdy treaded soles. Since rubber is a brittle material and can crack if exposed to the sun for a prolonged period, it is best to wipe them clean and dry, storing the Plueys indoors after use. More specific product care instructions are available on the website.
BrightCloud, Inc. started out by introducing their Personalities Line to let people to know that there’s a perfect pair of Plueys to match anyone’s personality. There are six designs in this collection.
The next collection BrightCloud, Inc. released was the Destinations Line, which features five designs. What makes the collection exciting is how the products are themed after different dream destinations.
Kids sizes and designs also available online.
Their main point of distribution is via e-commerce website, www.readyforrain.com. Launched September, 2009. It is the Philippines’ first one-stop rain shop! They ship to customer's doorsteps in one to two days. Right now most of their products cater to women (Plueys, Rain Skimmers and my+brolly), but they've brought in galoshes because they wanted to have something for men as well.