Talk about having one’s cake and eating it, too, more and more parents nowadays have a healthier work-life balance. The common denominator is that these ’rents have jumped onto the entrepreneurial bandwagon. Not only have they ventured into their own businesses, they’ve also made their businesses home-based (or, at least, they can manage them from the comforts of their homes).
Home-based businesses are not new territory. Parents have long been selling stuff from home such as daily snack fare, baked goodies, and homemade Filipino food such as longganisa (sausages), embutido (meat loaf), and dried fish. Home-based businesses are perfect for just about anyone since they are low-maintenance. While the profit may not be too high, the business is not capital-intensive. More importantly, they do not take away too much time from hands-on parents.
“Entrepreneurs must be able to maintain quality time with the family while pursuing meaningful personal goals. They must also be in good health to remain grounded, well-balanced and enjoy the fruits of hard work,” says Chiqui Escareal-Go, president and managing director of Mansmith & Fielders, Inc., a marketing and sales training company.
From a fashionista mom to a fashion mogul, Primrose Co-Chua simply wanted to dress up her daughter Bea when she first started Baby Fashionistas.
Five years and one more child later, her business became more than just a passing whim or fancy. What was once a small online business (Babyfashionistas.multiply.com) has transformed into a fast-growing retail store. Baby Fashionistas now has several branches: at Eastwood Mall, The Block in SM North EDSA, Alabang Town Center, Glorietta in Makati, and Robinson’s Department Store in Davao.
“Baby Fashionistas came about because I am the biggest stage mom! I really love fashion and dressing up my daughter. I had a hard time looking for nice party dresses for her, so I decided to design her own clothes,” beams Co-Chua, who hails from a family of businessmen.