On its 35th year, Jollibee continues to fortify its commitment to the Filipino family with a bigger and expanded Jollibee Family Values Awards (JFVA). Now on its third year, the JFVA pays tribute to five exemplary families nationwide who embody cherished Filipino values and serve as an inspiration to others through their good deeds.
For the first time this year, the search will also be open to OFW families across the globe via the Jollibee-Coca-Cola Global Pinoy Family of the Year award.
“Kindheartedness, generosity, and love for others—these are just some of the qualities that make many Filipino families stand out from the rest,” said Jollibee Vice President for Marketing Harvey T. Ong. “What better way to mark our 35th year milestone than to continue to pay tribute to Filipino families who have gone out of their way to help other people in their communities. The JFVA is our primary vehicle to inspire even more families to make a difference.”
The 3rd JFVA was launched recently at Crowne Plaza Manila Galleria, through a forum entitled “Growing up with a Purpose: Social Awareness Begins in Every Pinoy Home”. Media guests and representatives from the social groups were engaged in a timely and relevant discussion that tackled the important role that families, especially parents, play in shaping good-hearted individuals who make a positive change and enrich the lives of others.