“Nearly a billion women worldwide are affected by violence. The mission of Avon’s Speak Out Against Domestic Violence Campaign is to end family and gender violence. (We are) dedicated to the empowerment of women globally, fighting domestic violence is a cause that’s front and center on Avon’s philanthropic radar,” Avon Philippines President and General Manager Mike Gudgin said during the unveiling of a photo campaign exhibit Avon initiated in partnership with the Philippines’ premiere fashion photographer Raymund Isaac.
The exhibit features Gutierrez, popular host Boy Abunda, comedienne Ai Ai Delas Alas, fashion designer Amina Aranaz-Alunan, movie actresses Mylene Dizon and Janice De Belen, singer Eric Santos and models Wilma Doesnt, Koby Parcell and Amanda Griffin-Jacob, among others, as subjects of a series of photographs that underlines the realities of domestic abuse and communicates an invitation for all, victims or not, to get involved.
Isaac’s treatment of the gritty subject matter refused to have women pose as victims, and instead focused on empowerment shots as well as visual irony ―which resulted, he pointed out, in images that may look funny on film, but not in real life.