• Two Brands Say Ridding the World of Bullies Is a Community Effort

    Two brands put a spotlight on bullying with compelling videos.
    by Rachel Perez .
  • Two Brands Say Ridding the World of Bullies Is a Community Effort
    IMAGE Wavebreakmedia/iStock
  • This week, two brands, one local and another global, are spreading awareness on bullying and emphasizing that ridding the world of bullies is a community effort—it is not just the victim or would-be victim's responsibility. 

    In the U.S., fast food chain Burger King teamed up the nonprofit organization, No Bully, to make a compelling ad that addresses a bystander's role in perpetuating the act of bullying. In the video, it conducts a social experiment to see how customers would react to a staged bullying of a teenager (the kids in the video are actors) versus the "bullying" of a Whopper Jr. burger. 

    While 95% protested their smashed burger, the video claimed only 12% of the customers stood up for the bullied teen. Among those who did was a young woman who joined the bullied boy's table. "The ideal world is where if somebody else sees something weird happening, then they'll come over and be like, 'Hey, that's not okay,'" she said. 

    "He's not having fun, so, therefore, I think you guys should just leave them alone," another customer explained when the bully tried to use the most common excuse: they're just having fun. "To feel defenseless, that's one of the worst things in the world. I've been that kid so if I see it; I'm going to do something about it. And I hope there are more people like that," he explained.

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    Yesterday, October 23, local clothes retail brand Penshoppe launched its anti-bullying campaign called #IamDifferent with a video where celebrities, sports personalities, models, artists, and musicians from the Philippines and South East Asia spoke how being different is "good." The campaign is based on research that those who are perceived to be different are the most bullied.  

    Abby Asistio, who's an advocate of real beauty and alopecia awareness, explained, "Bullying is never acceptable. It may seem normal because everyone goes through it. You might see people doing it even in your own circle. But never tolerate it. It's never good."

    "Bullying is not good. You shouldn't take it...Own your being different, own your being unique, and own your quirks, It's what makes you," volleyball player Dennise Lazaro added.

    Host and boxing instructor Vince Velasco stressed, "You're not the first, and you're not the last. You're not alone, and you never will be...Please talk to someone."

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    Dad of three and basketball player-turned-coach Jimmy Alapag has this message for bullying victims: "I just encourage all of you to stand strong, reach out to people around you who love and care about you. Understand that it's not right. No one deserves to be bullied."

    Bullying takes many forms. Know the red flags of bullying with the following articles: is your child being bullied or is your child the bully? Click here to read how we can empower our kids to stand up to a bully, whether they're the victim or just a bystander. 

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    To read more articles that discuss bullying, head to this link.

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