Why the hashtag #62MillionGirls? Sixty-two million is the number of girls worldwide who do not have access to education.
Michelle Obama announced a new campaign focusing on education for girls on Saturday, September 26, at the 2015 Global Citizen Festival in Manhattan, New York, where Nobel Peace Prize winner Malala Yousafzai also delivered a speech on pushing for girls' education. The campaign #62MillionGirls seeks to spread awareness that “when girls aren’t given the chance to realize their potential, the whole word loses out,” according to its mission statement.
The campaign was first launched via a video, and then reiterated during the festival's concert headlined by music icons Ed Sheeran, Coldplay, and Pearl Jam, to name a few. The U.S. First Lady appeared personally onstage after Beyonce’s girl power-heavy set performance to promote the campaign.
“Right now, 62 million girls are not in school. And what’s important to know is that these are our girls. They deserve the same chances to get an education as my daughters and your daughters and all of our children,” she said. She also urged the crowd to tweet photos of themselves and what they learned in school with the #62MillionGirls hashtag, or post them on Instagram.
Currently, more than 10,000 people have posted photos on Twitter and Instagram, which will be posted on 62MIllionGirls.com. The social campaign is in partnership with "Girl Rising", a part of the Let Girls Learn initiative that Obama launched in March this year.
September 27, 2015. “Michelle Obama highlights education with #62milliongirls” (cnn.com) September 27, 2015. “Michelle Obama Joins Beyoncé To Announce #62MillionGirls Campaign” (refinery29.com)