• Create Your Own Virtual LEGO Land with the “Build With Chrome” App

    The digital playboard lets users build fully customizable LEGO creations on an online world map.
  • Lego build with chrome

    LEGO lovers, rejoice! Search engine giant Google and the iconic Danish toy brand have joined forces to bring a high-tech twist to building and designing with the famous bricks.

    Last week, in honor of the toy company’s anniversary for when it first got a patent, LEGO and Chrome announced the launch of the “Build With Chrome” app, which allows Google Chrome browser users to virtually build using LEGO color blocks. They can then place their creations anywhere in the designed online maps of Earth and check out other builds from all over the world. 

    Watch the promotional video here:

    “There’s something pretty amazing about being able to piece together your ideas with just a collection of colorful bricks,” says Google product marketing manager Adrian Soghoian. “Well, we think the creative freedom of LEGO bricks shouldn’t be limited to plastic bins — which is the idea behind Build With Chrome.”

    What started as an experimental browser application in Australia was officially opened to the public recently, in time for the soon-to-be-out-in-cinemas “The Lego Movie”. A build academy is available for users to guide them through the whole creative process, with a character from the animated film as teacher. 

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    Over 1 million users have built Lego creations in Australia, with as much as 66,000 builds, added Soghoian. 

    The Build with Chrome app is enabled on WebGL, Safari, Firefox, with tailored versions for Android smartphones and tablets. 

     

    Sources:

    • January 29, 2014. Dan Kedmey. “Google Chrome Launches Virtual LEGO Land” techland.time.com

    • January 29, 2014. Heidi Hoopes. “Google’s Lego toy, Build with Chrome, is now available for browsers worldwide” gizmag.com 

    • January 31, 2014. “Google’s Build with Chrome app makes the world a playboard for Legos” bdlive.co.za 

    Image from inhabitat.com

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