• Game App + Real Toys = New LEGO Fusion

    This new innovation encourages kids to go back to playing with physical toys.
  • Giant toy manufacturer LEGO has yet another trick up its business sleeve—and we’re totally buying. 

    With its latest innovation, LEGO Fusion, players of the world-famous bricks can also transport it to the digital world via their tablet, thereby building a virtual LEGO community.

    LEGO Fusion
    Photo by Bill Toenjes via flickr creative commons

    According to a feature on time.com, players who would like to take part in the digital game must first have a special LEGO set. With this set, their creations can be scanned by a mobile app available on iOS or Android.

    “In our research, we heard repeatedly from parents that they are constantly battling with ‘zombie gaze’, the experience when their children are immersed in their device screens for large blocks of time,” said Ditte Bruun Pedersen, senior design manager at Lego Future Lab, in an interview with techtimes.com. “We developed LEGO Fusion with this challenge in mind, creating a play experience that keeps children entertained with the kind of app gameplay they love while giving real reasons to return to the brick pile to creatively build.”

    Available LEGO play kits include Town Master, Battle Towers, Resort Designers, and Create and Race. Each kit contains 200 bricks with a “capture” brick building plate to be paired with the LEGO app.

    With Town Master, players have to assume the role of mayor and come up with buildings for the city’s residents. They can even visit the towns created by their friends on the Fusion Platform via a LEGO ID.
    The different LEGO Fusion games involve the players embarking on missions, except for Create and Race, that is, where kids can compete with other players.

    Watch how LEGO Fusion works:

     

    The downloadable apps are free, and the special LEGO sets, set to hit stores this August, will sell for around $35 each.

    Sources: time.com, engadget.com, techtimes.com 

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