• Harnessing the Beauty Within

    True beauty exists from within. And with SM Department Store's Beauty Section now offering an entire area for beauty ingestives, individuals can now unravel more beautiful versions of themselves beyond skin deep.
  • SM Beauty Section launches its new concept: Beauty Within, a plethora of supplements, vitamins and pharmaceuticals geared towards women's well-being. From topical to ingestives, SM's beauty section has got it all.

    The cocoon, the symbol of new life, is the juxtaposition in this exciting new concept that empowers women to transform inside and out, providing a breath of new hope and confidence.


    More Than Skin-Deep
    Having a day-to-day skin regimen and exercise routine are already a great way to enhance a woman's holistic beauty. However, topical products can only go to a certain depth into the skin's layer. But with beauty ingestives, the necessary nutrients are reaching the skin from within, making the transformation faster and more noticeable.

    This is affirmed by Dr. Angel Tomacruz- Cumagun, dermatologist and beauty expert -- "Ingestives are beauty supplements. By taking supplements orally, the necessary nutrients reach into the inner as well as outer skin layers from within. Thus, the expected outcomes like renewing cells, fighting free radicals as well as boosting the immune system can be felt and seen".  

     

    Click here to read more.

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