• New McDonald’s “Happy” Meal Mascot: Yay or Nay?

    New Happy Meal ambassador receives flak on social media
  • As part of a campaign to promote healthier additions to its Happy Meal menu, McDonald’s introduced its new ambassador, “Happy”

    McDonalds tweet

    The new menu offering is a strawberry-flavored yogurt, the Yoplait’s Go-Gurt, which will be available in McDonald’s branches in the U.S. beginning July 4. This yogurt, made exclusively for the fastfood chain, has 50 calories and 25 percent less sugar than a leading kid’s low-fat yogurt, and is made with natural flavors.

    Related story: Fast Food Chains Serving Healthier Menu Items 

    The press release explained that Happy was created in order to “encourage kids to try fruits, vegetables, low-fat dairy and wholesome beverages such as water or juice.” Happy “is about bringing more fun and excitement to kids’ meals, including eating wholesome food choices like low-fat yogurt,” said McDonald’s in a statement.

    Happy, in fact, has existed since 2009 in France, later on debuting in Latin America and certain European countries.

    However, instead of sparking delight and excitement among the public, McDonald’s announcement on Twitter only ignited fear:

    Mcdonalds Happy

    McDonalds Happy Meal

    McDonalds Happy Meal

    McDonald's Happy Meal

    McDonald's Happy Meal

     

    Some netizens, on the other hand, were more welcoming:

    McDonald's Happy Meal

    In March 2012, McDonald’s U.S. began including apple slices and a kid-friendly size of their famous French fries in each Happy Meal. Later this year, McDonald’s USA plans to limit the beverage choices that comes with a Happy Meal to milk, juice or water, which will be reflected in all their in-restaurant menu boards, external advertising and communications.

    In the Philippines, people are also becoming more conscious about what they eat at fastfood chains, resulting in the companies introducing healthier items in their menu.

    Next stories:

    The 10 Healthiest Fast Food Menu Items in the Philippines 

    10 Popular Fastfood Chains and Restaurant Packages for Kiddie Parties 

    10 Pinoy Fastfood Delivery Options for Kiddie Parties 

     

    Sources:

    May 19, 2014. Maureen Morrison. “McDonald’s Unveils New Happy Meal Ambassador, Terrifies Twitter” adage.com 

    May 19, 2014. “McDonald’s USA Introduces New Low-Fat Yogurt Side and Happy Meal Ambassador” news.mcdonalds.com 

    May 20, 2014. Leslie Patton. “McDonald’s Happy Meal Character Scares Social-Media Users” Bloomberg.com 

     

    Photos from McDonald’s Twitter account, @mcdonalds

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