Procter and Gamble and the International Olympic Committee announced their partnership in an event dubbed as “Thank you Mom for seeing the Hero in me” at The Blue Leaf last March 7.
Procter and Gamble, a Worldwide Partner of the International Olympic Committee, intends to go beyond supporting the athletes by honoring their loving mothers who are behind their success.
“P&G as a company is in the business of touching and improving all people’s lives. Those who are in the forefront with us towards this goal are the mothers,” said Mr. Chad Sotelo, P&G Country Marketing Manager.
“We take this as an opportunity to reward our nurturers who saw the heroes in us and reared us to be the champions that we are in our respective fields. P&G is a proud sponsor of moms. We are now and we will continue to be,” he added.
Peping Cojuangco, Jr., President of the Philippine Olympic Committee in his solidarity message commended this thrust in recognizing not only the athletes but also the mothers, their tower of strength. He further stressed how crucial full support is to the Philippines’ representatives in their physical, mental and emotional preparations for the London 2012 Olympic Games.
Mark Anthony Barriga, the country’s first qualified athlete competing in light flyweight boxing, was also introduced in the launch. The 18-year-old delegate is among the youngest against more experienced boxers in this division, but he chooses to look at his age and youth as an advantage and is positive that he will deliver.