What do educator Gang Badoy, businessman David Bonifacio, CNN Hero of the Year awardee Efren Peñaflorida and celebrity personality Karylle have in common? Apart from being achievers in their own rights, all four have inspired countless people in more ways than one. More significantly, they were tapped to be among the outstanding individuals who personify the ideals of the My Pharmaton MVP campaign. “The My Pharmaton MVP campaign is our way of recognizing outstanding individuals who excel in their respective fields and are nominated by their friends, workmates, family etc.,” enthuses Pharmaton group brand manager, Maureen Javier “By highlighting the stories on how they became achievers, we hope to inspire more people to unleash their potentials and bring out the best in them.”
My country, my business Gang Badoy started Rock Ed Philippines in 2005 to encourage the youth to become active participants in society. Gang thought it’s high time to mold the minds of the young generation and be critical thinkers. Realizing that most teenagers would not take social issues seriously, Gang devised a unique way to reach out to her audience. By fusing music, visual arts, poetry, and other forms of art Gang and Rock Ed Philippines were able to speak the language of today’s youth. As Gang puts it, “The arts and artists became my arsenal in this battle to promote nation building.” To get the message across, Gang tapped the support of popular bands, musicians, photographers, artists, and even bloggers to engage the youth in fun yet worthwhile activities. Gigs were set up to raise funds for a worthy cause. School tours were scheduled with volunteer celebrities, musicians, and writers among others acting as substitute teachers. “You don’t have to be marching down the streets to get your message out. You can still be cool and rock the night away to the tune of popular songs while inculcating the need to actively participate in important social issues,” states Gang. As Rock Ed Philippines enters its sixth year, Gang said the organization will concentrate more on its provincial outreach programs. They are also exploring online channels in reaching out to more individuals with the group’s new executive director, Pepe Diokno at the helm.
Click here to read about David Bonifacio and Efren Penaflorida.