Children of this generation have everything from their doting parents who may fail to address their children's needs of development for healthy foot among their many concerns. Study shows most parents overlook the importance of their children's foot problems and suitable shoe types. This may lead to foot problems such as flatfoot and rearfoot valgus, affecting an otherwise healthy and normal development.
Over 60% of school children have foot problems and 70% of parents lack foot health knowledge, according to a survey conducted by shoe specialty brand Dr. Kong. Questionnaires were used to interview 1700 parents whose children ranged from 4 to 14 years of age. Results shows that over 60% of school children have foot problems, of which 70% are flatfooted, and 30% have rearfoot valgus. Nonetheless, nearly 40% of school children were ignorant of these problems and 70% of parents had insufficient knowledge about the conditions. The survey also shows that over 70% of parents expressed great concern for the foot health of their children, but only 35% of them had brought their children for foot health check.
In walking tests, Dr. Kong specialty shoes successfully reduced the eversion by 2.5 to 3.0 degrees in cases of target school children, and showed a trend to bring their over-pronated feet back to the normal eversion range. In running tests, health shoes and insoles significantly reduced eversion angle by 3.1 to 3.6 degrees and successfully restored normal eversion in 84% of the pronators. With the rise of foot care concept, Dr. Kong pioneers the “check & fit” service and a large variety of products designed to benefit children’s health.
The implication of the trend is that shoes are chosen not only by fashion attributes, but also by health merits that are tailored to children’s needs. In this respect, health shoes specialty store Dr. Kong initiates an individualized service at a competitive price – by combining the professional health check and sales services with a mission to promote family education and awareness of foot care to achieve “Healthy Family, Healthy Foot.
In addition, Dr. Kong provides free regular in-store checks for school children through a Foot Care Program comprised of insole molding, foot care seminars, referral for specialist treatment, etc. Dr. Kong answers to the needs of the health shoes market, fostering a trend of “Check first for fitness”.
Apart from sales services, Dr. Kong organizes education activities and seminars in schools, hospitals and elderly homes, such as talks by orthotists and physiatrists to enhance foot care awareness. A “Foot/Spine Care Education Group” is set up to host seminars and health checks in schools to disseminate foot/spine care concept among parents and school children. As people pay more and more attention to healthcare, the market for health shoes keeps expanding.
Dr. Kong Comfort and Healthy Shoes is available in the Philippines at the following branches: 3rd Level, The Gallery of Robinson Galleria, 2nd Level Robinsons Magnolia, 3rd Robinsons Place Manila, GF Sekai Center Building Greenhills, San Juan and 3rd Level SM Aura Premiere.