We've seen a lot of social experiments on YouTube, but this one has got to take the cake because of its surprising concept.
Nestle Fitness actually hired an actress to wear a hot pink cleavage-baring corset top with a hidden camera. The result? A boob glance (or stare) meter.
See the video below:
The catch is that it's not just about measuring how many times people of all sexes and ages check out a woman's boobs, but it's actually a reminder to women everywhere to regularly check out their own boobs--for breast cancer, that is. As part of their breast cancer awareness campaign, Nestle Fitness is promoting the hashtag #CheckYourSelfie.
Here's how the Nestle Fitness Bra Cam was conceptualized:
So when was the last time you checked yourself out?