In celebration of the 20th year of National Children’s Month, UNICEF brings to the Philippines a unique tradition that has saved millions of lives of children each year - through the efforts of children themselves.
Trick-or-Treat for UNICEF Superheroes campaign was recently launched at The Mega Atrium in SM Megamall with a kids’ party that included fun games, face painting and a superhero cosplay (costume play). Children and parents signed up at Trick-or-Treat registration booths for their free kits which will help raise money for disadvantaged children in the Philippines and worldwide.
Schools participating in the Trick-or-Treat for UNICEF campaign this year include the Australian International School, Britesparks International School, Galileo Enrichment and Learning Center, Integrow Activity Learning Center, La Salle Green Hills, Multiple Intelligence International School and Reedley International School.
Interested parents and their kids can still join the Trick or Treat for UNICEF just by getting a free TOT4UNICEF kit at the UNICEF booths at the lower ground floor of SM Megamall Building A (near Toy Kingdom) until October 27 or until supplies last. Schools can register to participate as well.
Halloween celebrations in the Philippines have grown bigger every year, with children dressing in costumes and gathering candies from family, friends and neighbors. Trick-or-Treat for UNICEF aims to bring a special meaning to this celebration, as children who will participate in the campaign will help collect money for the kids of UNICEF. This fund will then be used for the organization's programmes for children.
“With their energy and enthusiasm, Trick-or-Treaters for this campaign can collect donations that will contribute to better health, nutrition, water and sanitation and protection of other children. It is an example of Kids Helping Kids as it has been practiced since the Trick-or-Treat campaign was started in the United States more than 60 years ago", said Tomoo Hozumi, UNICEF Country Representative.
Lizzy Borromeo, aged 9, and her sister Sophie, aged 7, joined other children in the fun games and activities before signing up for their Trick-or-Treat Kits. “I like it because I can help other children so they can go to school just like us,” shared Lizzy.
At the launch, UNICEF provided registered children with orange Trick-or-Treat collection boxes, IDs and T-shirts so that they can be identified as bona fide donation collectors for UNICEF.
The grand launch, hosted by Janeena Chan and Gerard Sison, was made possible through the support of The Philippine Star, SM Megamall, SM Cares, UP Cradle Volunteers, P&G, Krispy Kreme, Magnavision, Multiply.com, Mango Comics and PSICOM Publishing.
To find out how you can register for the Trick or Treat for UNICEF, visit www.unicef.ph or call 758-1000.