Short for glamorous camping, glamping is the latest rising trend in camping all over the world. It defines a new wave of luxurious camping that is quickly gaining popularity among the worldwide camping communities. Coleman, a long trusted U.S. brand in outdoor recreational products, has revealed a new range of products to cater to the glamping trend.
Glamping was borne out of an increased desire to get out of confined city spaces and revel in the outdoors amongst young adults and families. This rising outdoor trend, which focuses on outdoor enjoyment without giving up familiar conveniences, helps to also encourage ‘real’ human interaction and rekindle relationships lost in this decade of digital dependence. Glamping goes beyond being just a hobby into becoming a novel way to enjoy events and celebrations of special occasions.
Coleman senior brand manager Gerry Mendoza says, “The products we have are not only functional, but also innovatively designed to fit fun-loving stylish urbanites. We understand the needs of glampers, hence the focus on speedy setup and tear down, compact design for easy storage, good mobility and pleasant aesthetics, coupled with Coleman’s renowned, unmistakable mark of quality and durability assurance since 1901.”
In the next five years, Coleman envisions itself to be the leading brand spearheading hlamping in South East Asia with its range of products categorized into three outdoor themes:
1. The 5-Minute Campsite Get fuss-free shelters and rest areas set-up in the quickest time possible. Gone are the struggles and lengthy hours wasted just to set up a camp site with Coleman’s 5-minute campsite series comprising of the Instant Up tent, Instant Shade, Road Trip® grill, lounger cot and table picnic set. The set-up is unbelievably easy, quick and fuss-free, that you will be ready to roll in 5 -- just what you need when you have overly-eager toddlers around! 5-minute campsite themes will be ideal for newbies to the outdoors seeking an overnight camp escapade, either in an open area or by the backyard. It is guaranteed to make you view camping in a totally different perspective. See an actual set-up in the video below:
2. Chill out Laze in the sun and enjoy a leisurely picnic with Coleman's products that are lightweight and easy-to-set-up, even your lady-like teenager can do it. This theme features the essential lines for a done-in-a-day, tete-a-tete picnic in the park. Make use of the Instant Shade with UVGuard™ material to shield from UV rays while enjoying nature. Pack with you a mini-table picnic set, low-lounging laid back chair and hammock to swing to nature’s tune while enjoying a marshmallow grill-out over the portable BBQ bucket. All of these fit neatly into a compact tow wagon, so no heavy loads to worry about.