Books help shape young minds and stir children’s imaginations. It also empowers them with knowledge and creativity while having fun. In support to its goal of helping develop well rounded children, Jollibee invites kids to widen their interest for reading with a special one-day only promo exclusive for Jollibee Kids Club members. “We want to help raise awareness and greater appreciation for our local children’s books,” says Albert Cuadrante, Jollibee Vice President for Marketing. “We believe that kids would be able to relate well with the various stories and discover more about the Filipino culture in a fun and appealing manner. More importantly, as they enjoy these stories that will hopefully be read to them by their parents, they will pick up values that would help them become better, well-rounded children.”
After recently partnering with the Philippine Board on Books for Young People (PBBY) for this year’s National Book Day celebration, the country’s leading fast food chain further influences kids to read more, enjoy and learn from these well-crafted, locally produced books.
On August 15, Jollibee gives away selected Pinoy storybooks from among the winning titles cited by the PBBY during the recent National Childen’s Book Awards ceremony last July 24.
The first 50 Jollibee Kids Club members to drop by on this day in any of the 50 selected Jollibee outlets in Metro Manila will get a free book each. Jollibee Kids Club members just need to show their membership ID and they can take home one of four charmingly-written and beautifully-illustrated children’s books.
Sign up your kids with the Jollibee Kids Club so they can start enjoying more exciting goodies, fun-filled activities and exclusive promos!
Participating Jollibee branches include: UP Philcoa; Grand Central, E. Rodriguez; Greenmeadows C5 Libis; SM Mall of Asia 1; Market Market; Alabang Junction; NAIA Terminal 2; Bonifacio Stop-Over; Glorietta 4; Makati Avenue and New Las Pinas.