• The 5 Characteristics of a New Generation Mom

    The new generation mom needs innovative products that empower her in caring for her child.
  • Tricia, a wife, Mom of 2 and entrepreneur, describes her morning routine as fast-paced but fun. Over breakfast, she checks her Blackberry for important emails while making sure her 5-year-old daughter is ready for school. Her husband then kisses her goodbye before heading for the office. Then Tricia checks with Yaya to make sure her 9-month-old son has taken his vitamins and is set for his morning bath. Tricia then goes off to her morning Yoga class.

    Tricia epitomizes the New Generation of Moms today. In this fast-paced, digital age, she is able to balance her work, personal time and advocacies, while making sure that family remains her top priority. She efficiently manages her various responsibilities, relying on her support system from Lola to Yaya to help care for her family and utilizing technology to keep in constant touch with the stakeholders in her personal and professional life. She is always ahead of the game, knows the latest news and trends and shares these experiences with her friends and family.

    Inspired by how the Moms of today have evolved, Johnson’s® baby, the country’s leader in baby care for over 50 years, partnered with Advertising Agency BBDO Philippines, to learn more about the New Generation of Moms.

    As detailed by BBDO Philippines General Manager Francine Khan-Gonzales, who helmed the study,  “We conducted an extensive study over desk research, home visits, shadow shopping and focus group discussions to know what makes these moms tick. We learned what their typical day was like, their sources of information and their advice for other Moms.”

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