Beatrix New York was founded in 2007 by a mom with a life long interest in fashion. When shopping for her twins’ first day of kindergarten, Claire Theobald felt disappointed by the limited options for children’s backpack. Back then, her choices were limited to cartoon characters.
Living in a city where design is valued, Claire felt that surely there had to be other parents who yearned for sophisticated designs and higher quality accessories for their children. Armed with a B.A in Architecture from Columbia University and an M.A. in Graphic Design from Yale, Claire teamed up with creative director, Marcus Woolcott to design just three toddler-size backpacks; a pig, dinosaur and a penguin.
With its very distinct design and its high quality materials, Beatrix quickly became the favorite for Hollywood A-lists like Meg Ryan, Victoria Beckham, Tobey Maguire, Britney Spears just to name a few.
More designs and 7 years later, Beatrix can now be found in Saks Fifth Avenue, Barneys and Neiman Marcus. Beatrix sell to high-end retailers in over 30 states and 32 countries worldwide.
Beatrix New York is now also available in the Philippines, in all branches of Rustan’s. Click 'View slideshow' to see the different designs!