Dainty Ashley, the online business owned by mompreneur Mai Toralba-Danganan, is just one year old but it's already earning a name as a provider of “heartmade” dainty hair trinkets and bows for babies, little girls and even the girls at heart.
More than just hair accessories, Dainty Ashley's products include handmade hair bows, hair clips, ponytails, headbands, elastic headbands for babies, barefoot sandals, flower headbands, personalized hair bow and clip organizers, maternity sash products, fancy dresses and accessories and more.
Every little girl is beautiful Mommy Mai says that the Dainty Ashley mantra is "every little girl is beautiful”. She says, “With the stylish hair accessories that we offer, our humble goal is to be able to accentuate every little girl’s natural beauty."
Mai says the love for hair accessories started because of her daughter Ashley. "She is generally a happy baby who loves smiling for the camera, and the hair trinkets make her look all the more adorable. That prompted me to look for hair accessories that are stylish, unique and, most importantly, safe and comfy for baby’s head," Mai shares.
"Sadly, there isn’t much variety of baby headbands in our local malls and boutiques. The sizing also isn't customized so sometimes they don’t give a perfect fit to the baby’s head - they’re either too loose or too tight," Mai adds.
The ones she found on international online shopping sites were exactly what she wanted, but the prices and shipping fees were too steep.
"During that time, I also discovered several local online shops featuring baby hair accessories, which are owned and run by mompreneurs," Mai says. "I got inspired and did my own research for tutorials and suppliers of craft materials. I once got hooked on digital scrapbooking so arts and crafting is something that has been in my system for quite some time."
Eventually, Mai started making Ashley’s “kikay” stuff until it grew to a huge collection. "The feeling was so rewarding because not only was I able to save a huge chunk of money, but there was also satisfaction in seeing my daughter wearing our own `heartmade' creations," she says. "That’s when my husband and friends suggested that I make it into a business. Their kids were my first ever satisfied `dainty' customers and models and the next thing I knew, Dainty Ashley was born."
Click "View slideshow' to see some of Dainty Ashley's hair bows and trinkets!