The Mom-preneur: Charlene Kang (mom to Paris, 5 years old, and Jet, 1 year old)
Her Business: Baby Couture
The Idea: After my husband and I got married, we thought of starting a business together. When I got pregnant with our eldest, we could not find a bag that we liked. We then visited our family overseas and saw that the bags available there were very different from the ones available here. So we started our first collection and crossed our fingers that there would be demand for a more modern and fashionable diaper bag.
Why It’s Unique: We have made our bags fashionable and functional. Our bags are like diaper bags in disguise. They are also very affordable, without sacrificing quality. We recently launched three new designs and these bags have two colors each. All of them now come with an insulated bottle holder which keeps your drinks cooler or hotter for a longer period of time. One of the bags is a messenger bag, one is a hobo bag, and the other one is a more compact bag which is suitable for toddlers. We also recently introduced our Reversible Bibs and Wash cloth sets.
On Balancing Work Time With Family Time: When my eldest is at school and when my little one is asleep, I try to squeeze as much work in that time frame as possible. I work from home—mainly through the internet—e-mailing my staff, suppliers and customers. When I take my daughter to school and pick her up, I often bring my son along for the ride so we can have bonding time in the car. Otherwise the car ride is such a waste of quality time which is better spent with the kids.
Advice for Aspiring Mompreneurs: Admit that you can’t do it all yourself. Make sure you have a support system such as competent staff in the office and trustworthy nannies (better yet, your siblings or parents like in my case) at home looking after the kids. If you are sure that your children are well looked after while you are working, it makes you more efficient. And if you have good office staff, you can spend time with the kids without worrying about what’s happening in the office.
Where to Buy: We have three boutiques, located in SM Megamall, Alabang Town Center, and Glorietta. We are also available in Rustan’s Department Stores, select SM Department Stores, Baby Company, Crossings Department Stores and online through our accredited distributors. For more information, log on to www.justcouture.net.