Her business idea: Celestina and Co. is an online store selling beautiful handmade baby head bows, clips and petticoats that are unique and with a vintage flare, giving moms fantastic options when accessorizing their baby girls. Her products boast of great quality at an affordable price. Price for a chic hairclip starts at P60 and her most expensive handmade headband retails at P250. Her gorgeous hand sewn petticoats sell for P1,250 to P1,450 each.
How it all started: When Ethel had her second child, a darling girl named Celestina, Ethel discovered how hard it was to find nice head bows and clips for her daughter. She was a choosy mom, wanting only the best, and the local department stores did not offer a lot of options, while accessories from the US were too expensive. Ethel decided then to create her own baby hair accessories. It took her over two months to do research on styles and search for materials and reliable suppliers. She was able to finally launch her store in February of this year.