• Ivy Cruz

    Ivy Cruz, the mompreneur behind the online shop Boo Couture Par Lierre, says the idea for her business all started with her daughter, Arwen Grey, who is currently nine years old.

    “For so many years, I had been collecting bows, headbands and clips for my girl, and for so many times, she would complain to me, often saying that the headband was too tight, or it was itchy, or the clips were rusty,” Ivy shares. “The thing that I hated the most about some clips and headbands was that they easily broke, i.e. you buy it the day before, then the next day it’s already broken — and it’s also pricey.”

    As a mom, Ivy says she always makes sure that her kids (she also has a four-year-old son, Eouri Grey) “look good in and out, and being neat and clean is part of it.”

    Inspired by that, Ivy asked her mother, who is a dressmaker, for some fabric and told her that she had an idea for making rosette clips. Thus, Boo Couture Par Lierre (“Love Couture by Ivy” in English) was “born.” “It was also timing that my sister-in-law had just had her first baby, so my first models were my daughter and my niece,” Ivy says.

    Although there were already so many online shops that sell the same products that she planned to sell, Ivy was not fazed. “One thing is for sure — we make sure our products are always of good quality,” she explains. “We have a variety of unique designs to choose from, and whenever we receive personalized requests, I make sure that we deliver them just as the client wanted them to be. If we can’t deliver the exact design, we try to make it as close as possible (to the original request).”

    “Of course, before I even started, I did a lot of research on what kind of headpieces are ‘hot’ these days,” Ivy says. “I get ideas from all over the Internet and then I add my personal ideas — in the end, I come up with unique designs.”  

    According to Ivy, looking for good international suppliers was one of the hardest things she had to do, especially when she was just starting out. “I get my supplies locally and internationally, as there are a lot of materials that are still not available in the local market.”

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