• Lei Camiling-Alfonso of Caleb’s Closet

    Get to know the breastfeeding, baby-wearing, cloth-diapering and earth-loving doctor mom behind the fabulous eco-store Caleb’s Closet!
    by Tina Santiago-Rodriguez .
  • Lei Camiling-AlfonsoI had first heard of Caleb’s Closet because of the article I wrote about Bailey Wrap. At that time, Caleb’s Closet was one of the main distributors of the wrap and was a fairly new online store on Multiply. Eventually, I began to “see” more and more of Caleb’s Closet online, especially through mom blogs I read that focused on babywearing and breastfeeding.

    I was finally able to connect directly with Lei through her blog and it has been such a pleasure to communicate with her on the mom blogger/mompreneur level (being a frustrated retail mompreneur myself!)

    Here, we take a closer look at Lei and her life as a mompreneur, as she shares with us through an email interview. Enjoy and be inspired!

    The birth of Caleb’s Closet
    Caleb’s Closet began when I started turning to natural stuff for our home (mostly for health reasons), and realized how difficult it can be to get them. Also, at that time, I chose to put my medical practice on hold so I could exclusively breastfeed my baby.

    I thought it would be a worthwhile endeavor to share my great finds with others, so I decided to put up Caleb’s Closet as a one-stop eco-store. (On the practical side, I wanted to get discounts for our home stash, and selling is an easy and consistent way to this end.) Obviously, the store is named after my son, Caleb, who is 18 months old.

    Business-and-medicine-minded from the very beginning
    Even while in medical school, I have always been enterprising - I sold everything from snacks (to keep everyone awake during daunting lectures) to Bambang medical supplies (which can be inconvenient to get). I consider it a gift, and am not embarrassed by it. It's about being sensitive to the needs of the people around you and trying to provide the service they need.

    However, I don't carry anything and everything on the store just to keep up with fads. I make sure to ask valid questions, like “Does the product work? Is it worth it? Does the brand have integrity? Does it have false claims?” These things are important to me.

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