Disney Junior, a new channel brand devoted to children ages 2-7 and their families, will launch in the Philippines and the rest of Southeast Asia on July 11, 2011. This was announced recently by Laura E. Wendt, vice president and managing director of Disney Channels Australia, New Zealand, Southeast Asia and Korea.
Disney Junior, which replaces the Playhouse Disney brand, will invite parents and caregivers to join their preschoolers in the Disney experience of magical, musical and heartfelt stories and characters, both classic and new, while incorporating specific learning and developmental themes.
"Disney Junior will feature the hallmarks of the Disney brand: story and character. We'll take classic Disney characters, beloved through generations, and bring them to life on TV with elements that encourage early childhood learning, wrapped in strong emotionally-connected storytelling," said Wendt. “Parents will delight in seeing their preschoolers engaged and uplifted in a channel they can trust to provide age-appropriate entertainment.”