• It's Back! Maybelline New York's Great Lash Mascara is Here for its 100th

    The holy grail of mascaras is back for a limited time only
  • Maybelline Great Lash

    Maybelline New York is set to take the Philippines by storm as it marks 100 years of trend-setting makeup and iconic beauty with the women and trends that were born to stand out. “To celebrate 100 years of iconic beauty, we will be bringing in one of Maybelline’s most popular and well-loved mascaras by fanatics worldwide – the Great Lash mascara,” announced Maia Ang, Product Manager for Maybelline New York.

    Touted as the holy grail of mascaras with a global massive cult following, this award-winning classic became the world’s most iconic mascara for its long-lasting, waterproof formula makes lashes look healthier, fuller, and longer. “Coupled with the formula that is perfectly safe even for those with sensitive eyes, the secret behind the success of Great Lash is its lash-doubling brush applicator which separates each lash without clumps and globs,” shared Ang.

    With its no-muss, no-fuss application, this beloved #1 mascara has lived up to its name to create stunning eye makeup looks. With the arrival of Great Lash, Filipinas can now fall in love and achieve fuller eyelashes without the hassle of eyelash extensions.  

    With a heritage rooted in the city of dreams, the number 1 and most loved color cosmetics brand started with a woman who wanted to change the world of beauty by starting a fire. Since then, may it be in makeup, innovation, or fashion, Maybelline New York has become a revolutionary brand for millions of women from all over the world who dare to be anything she wants to be.

    “For the past ten decades, Maybelline New York has empowered women to define beauty on their own terms -— drawing inspiration from everywhere, and reimagining trends to create their own unique brand of beauty. Maybelline New York believes in the power of transformation, of becoming whoever you choose to be: a revolutionary, a siren, a goddess. We celebrate women who take a spark of potential and ignite it even brighter, becoming fearlessly and truly herself,” shares Ang.

    Look forward to a brighter, fiercer year ahead with Maybelline New York’s Great Lash Waterproof Mascara, which will be available in the Philippines for a limited time only for Php350, from April 2015 until September 2015, or until supplies last. Products are exclusively imported and distributed by Maybelline New York Philippines and are available nationwide in all leading department stores, beauty stores, and selected supermarkets. For more information, please visit www.facebook.com/MaybellinePhilippines.

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