Fair and youthful skin is important to Filipinas. They turn to whitening creams to achieve fairer and more beautiful skin. But how much do Filipinas really know about skin care? Is their current regimen enough to prevent skin ageing?
Consider these numbers: • 52% believe fair skin is a component of the ideal standard for beautiful skin. • 75% also believe youthful skin is a component of the ideal standard of beautiful skin. • Majority of them start to notice at least one of the following conditions on their face: skin dryness, prominent pores, skin dullness, rough texture, uneven skin tone, dark spots or fine lines and wrinkles. Furthermore, they do not know that these conditions are already signs of skin ageing: o 82% do not know prominent pores is a sign of skin ageing o 75% do not know uneven skin tone is a sign of skin ageing o 74% do not know skin dullness is a sign of skin ageing o 69% do not know rough texture is a sign of skin ageing o 62% do not know dark spots is a sign of skin ageing • The top 3 triggers that caused women to perceive their skin had begun ageing includes: 1. Noticing in the mirror / reflective surface that skin looks tired, 2. Comments from other women, 3. Noticing lines and wrinkles in the mirror / reflective surface.
The survey was recently conducted by Taylor Nelson Sofres (TNS) on 300 Filipina women aged 20-39 years old*.
According to research, explains Olay Total Effects Brand ManagerJia Salindong, 90 percenf of whitening-cream-using Filipina women still suffer from skin ageing.
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P&G Skin Expert Carla Cordova joins Boy Abunda to talk about the nature of skin ageing.
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We all want to stay as youthful-looking as much as possible, said Kris Aquino, the new face of Olay.
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After 24 years, Kris Aquino can still say, 'I am always ready for my close-up.'
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For Kris, whose craft and career demand numerous close-ups daily, she thought her whitening skin care regimen was already enough for her to look beautiful – until she discovered something upon closer inspection.
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Olay Total Effects’ skin intervention was perfect timing for Kris who’s always under the spotlight and in front of the camera.
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While Kris has already had her skin intervention, most Filipinas may not be aware that they too already need to change their skin care regimen to something that gives them fair and younger looking skin even up close.
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Olay is an all-in-one product designed for the modern, multi-tasking woman concerned about both ageing and whitening.