The summer days are hot, hot, hot! Couple the intense heat of the sun with blowdrying, ironing and curling, and the hair gets a battering that makes it brittle and umanageable. Our hair needs protection! For this we go to TRESemé's Platinum Strength Conditioner. It reinforces hair's natural protective barrier, restores hair and protects it from further damage. We just love how it leaves our locks soft and strong at the same time.