Good Family Mornings Guaranteed: Smart Parenting Food Awards 2025 Breakfast Winners

Kick-start your day with parent-recommended breakfast items!

Published on Jul 24, 2025

We’ve been told since we were kids that breakfast is the most important meal of the day (at least before intermittent fasting was introduced)—for good reason. We Filipinos love a hearty breakfast. Starting the day with a nutritious breakfast helps boost energy, improve concentration, and set a positive tone for the hours ahead. For busy Filipino families, breakfast is more than just a meal—it's a brief moment to bond, share stories, and set everyone up for the day with the right fuel. Skipping breakfast can sometimes lead to reduced mental focus, especially when we’re feeling tired and hungry.

According to a 2022 study, “...studies have indicated that irregular breakfast can significantly decrease satiety, thus leading people to eat more at lunch, which will further increase the production of hunger-related hormones that are associated with higher glucose responses and obesity.”

Making time for a healthy breakfast is a simple yet powerful way to support your loved ones' well-being and keep the whole family thriving throughout the day. We dove into the Smart Parenting Village, our community of over 114,000 moms and dads, to uncover their go-to breakfast ideas. We put the community's votes together with editor insights under a rigorous selection process which lead us to this year's winners of the Smart Parenting Food Awards 2025 for Breakfast.

Smart Parenting Food Awards 2025: Breakfast Winners

Smart Parenting food awards breakfast winners: purefoods corned beef, robina eggs, delicato, swiss miss

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Photo Credit: Patrick Martires.

Winner: Eggs

Robina Farms Cage-Free Eggs

Everybody loves their silog meals, right? Eggs are highly nutritious and affordable; no wonder even plain boiled eggs with a dash of salt or a scrambled egg over buttered toast is enough to make one giddy for breakfast.

Our 2025 Food Awards winner for eggs, Robina Farms Cage-Free Eggs, are proudly certified free from antibiotic residues and administered hormones. These eggs come from hens raised in spacious houses where they can freely move around, reflecting the growing shift toward more ethical egg farming.

"Eggs are a staple in our home, and we always go for Robina Farm-Fresh Eggs—consistently fresh and perfect whether scrambled or boiled," Smart Parenting assistant managing editor and mother of two, Em Cruz, shared. "I love that their hens are cage-free and raised without hormones or antibiotics, so I can serve them to my family with confidence, not guilt."

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Winner: Canned Goods

Purefoods Corned Beef

When we think of corned beef in a Filipino breakfast setting, Purefoods Corned Beef always comes to mind–and why not? Each can promises rich, savory goodness of Purefoods Corned Beef. Crafted with only the finest cuts of beef, this gourmet delight boasts a rich aroma and an irresistible taste that will awaken your senses. Toss it in a pan and elevate your breakfast with a few good slices of onions and a handful of toasted garlic. Or transform your sandwiches by pairing it with a slice of cheese tucked between soft slices of bread (or pandesal!) for on-the-go breakfast options. Families also love using corned beef for casseroles, when you want a filling and comforting dish. We also can't forget that this is a must for our balikbayan family members who crave a taste of home.

Zen, Smart Parenting's social media manager and mother of one shared, "Purefoods Corned Beef is a pantry staple in our home, especially on easy mornings when we’re craving a solid breakfast. It’s quick to cook (we like it a bit crispy) and full of flavor—perfect with garlic sinangag or even just plain bread."

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Winner: Ready-to-Cook Meat

Delicato Pork Sausage (Truffle Cheese/Cheddar/Hot & Spicy)

Fall in love with the rich, luxurious, and flavorful blend of truffle and cheese as you savour every bite of this premium smoked pork sausage from Delicato. Also available in Cheddar and Hot & Spicy flavors. Partner it with hot and steamy rice or soft, fluffy bun and indeed, what a delicious way to start your day whether it's a busy school day or weekend brunch.

Ci Ci Dela Cruz, a mom of four, shares, “I love to incorporate it with any other of my dishes, such as substitute meat to my sisig, spaghetti meatballs, or simply eat it with lettuce, cucumber, mustard, hot sauce and some tomatoes.”

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Winner: Chocolate Drink

Swiss Miss

For the kids, nothing beats a steaming cup of chocolate on a chilly morning before going to school. If that's too much for busy school mornings, it's also a great signal for the weekend: hot chocolate with a leisurely breakfast of their choice. Swiss Miss has been at the heart of the warm, delicious moments of today's parents when they were kids. Now there's a hint of nostalgia when we prepare it for our kids. Every parent knows the 'secret' to making each cup even better: lots of tiny marshmallows.

"My kids always feel like they're enjoying a treat when we bust out Swiss Miss," said Ronna Capili Bonifacio, Editor-in-Chief and mom of three. "We enjoy it during weekend brunch, special occasions like Christmas morning, or even when we want to add a special touch to our family bonding like glamping."

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Smart Parenting food awards breakfast: arla, nescafe, koko krunch

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Photo Credit: Patrick Martires.

Winner: Breakfast Cereal

Nestlé KOKO KRUNCH

Nestlé KOKO KRUNCH is known for its “great chocolatey taste.” Kids and kids at heart are sure to enjoy these tiny, chocolate-flavored wheat curls breakfast cereal made with whole grain, vitamins, iron, and calcium.

“I think the price of Nestlé Koko Krunch is fairly reasonable for what you get. It’s a well-known and trusted brand, and the cereal is not only delicious but also fortified with vitamins and minerals, which makes it a better choice compared to many other sweet cereals,” says Jenny Rufino, Smart Parenting Village mom. She adds, “We love Nestlé Koko Krunch because it's something everyone enjoys.”

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Winner: Milk

Arla Fresh Milk

Arla Milk Goodness comes from the best cows to give you the yummiest, creamiest milk ever! It's packed with vitamins and minerals to help you grow strong, and it tastes great with your breakfast oats, cereals, as the ultimate partner for cookies, or just about anything your kids want to pair with milk! Parents voted for Arla Fresh Milk because of its whole milk ingredient list.

Several parents in Smart Parenting Village recommend Arla Fresh Milk for its lower sugar content—and the best part? Their kids love the taste, so no convincing needed.

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Winner: Instant Coffee

Nescafé Classic Instant Coffee

Hot or cold, Filipinos love their coffee, especially for breakfast! It completes our favorite silog breakfast of choice and is sometimes the only breakfast parents can manage on busy days.

A 2024 article notes that the Philippines ranks as Asia's second-biggest coffee consumer (after Japan), with 80% of the population enjoying an average of 2.5 cups every day. Nescafé Classic Instant Coffee is packed with exceptional flavor and rich aroma. It's easy to prepare, accessible, and versatile.

Jessipee Valdez, another Smart Parenting Village member said, “The taste and simple aroma makes my day complete every morning.”

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Smart Parenting food awards breakfast: Fitnesse granola

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Photo Credit: Patrick Martires.

Winner: Granola

Nestlé Fitnesse Granola Honey Oats/Cranberry & Pumpkin Seeds

These crispy clusters of baked wholegrain oats, lightly sweetened with honey or blended with cranberries and pumpkin seeds are perfect breakfast-on-the-go for busy moms and dads. Pair it with almond milk or yogurt and finish off your meal with apple slices or a banana. You can also top your overnight oats with Nestle Fitnesse Granola, or enjoy them plain as a satisfying and healthy snack!

Sheena Liza Diaz, Smart Parenting Village member says, “My go-to ingredients with Fitnesse Granola is with oat milk, yogurt, dried nuts and fresh fruit on top of overnight oats--my healthy breakfast with a crunchy twist!”

The Smart Parenting Food Awards 2025 Breakfast winners are available in Robinsons Supermarket Galleria, Magnolia, Antipolo, and Ermita, as well as in all leading supermarkets nationwide.

Check out the Smart Parenting Food Awards 2025 winners in the other categories: baon and snacks, ulam, celebrations, pregnancy, breastfeeding, and baby, and kitchen tools.

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Produced by Em Cruz

Editor-in-Chief: Ronna Capili Bonifacio

Photographs by Patrick Martires

Styling by Lady Badoy

Videos by Cherrie Julian, Jino del Mundo, Greeko Joy Junio

Video Editor: Rolando Pingco Jr.

Art by Alexa Manalang

Social Media by Zen Arganda

Assisted by: Stephanie Pino, Jochebed Bamboa

Associate Publisher: Bettina Santos

Special thanks to True Value

A doting mother of two, April finds her greatest joy in traveling to new places with her family. When she's not chasing new horizons or penning down her thoughts, she channels her creativity into cooking, baking, or getting lost in the pages of a beloved book.