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Negosyo Idea: Mobile Cafe Started with P6K Capital Now Earns P200K Monthly
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  • When Laoag-based friends Carl Jasper Ardan, Maryvan Abella, and Vincent Calimag thought of starting their own business during the pandemic, they instantly thought of making coffee, being big fans themselves of the beverage.

    PHOTO BY YOUTUBE / OG CHANNEL

    With Maryvan still in college, the three decided they needed to design the café in such a way that even students could start the same business, too. Their capital: Just P6,000. That's how they set up The City Brew, a mobile café.

    READ ALSO: P900 Lang Ang Puhunan! This Coffee Stand Along Candaba Road Sells Up to 100 Cups A Day

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    "We came up with the name The City Brew kasi ang goal namin as a team [ay] hindi lang siya pang-Laoag," Vincent says. "[Gusto namin 'to maging] pang-different municipalities, cities, [and] provinces, and, of course, makilala sa [buong] Pilipinas."

    Slow start

    According to Carl, things were difficult at first. Of the three, only he had a background in business. But all of them had no experience at all in managing a café, and they had to learn the ropes quickly.

    Initially, The City Brew only offered a variant of cold brew. After two good weeks in operation, however, their sales plummeted.

    "We came to realize na marami palang tao na ayaw ng black [coffee]," Carl Jasper recalls. This prompted the three business owners to offer additional flavored options, which became key to The City Brew's success.

    READ ALSO: Mom Transforms Veranda Into A Tiny Coffee Shop For Only P5,000!

    Carl Jay, Maryvan, and Vincent are also thankful to Ilocos Norte's project "I'm In", which helps startup businesses in the province.

    "After three to five months lang, nakita na namin na worth it [ituloy] ang business," Vincent says, "kasi grabe ang suporta ng mga customers namin, ng mga tao."

    A good cup of joe

    The City Brew became so popular that patrons even started inquiring if the business was up for franchising.

    They sell at least 50 cups a day on weekdays, up to 100 a day on weekends, and more than 100 during special events. Their bestsellers are Salted Caramel, Vanilla Caramel Cream, and White Mocha.

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    "Sabi nila ang ganda ng packaging, ang ganda ng mobile café setup natin, and ang product na sine-serve natin, competitive siya," Vincent says.

    Currently, Carl Jay, Maryvan, and Vincent earn P200,000 a month from The City Brew. While they admit being tempted to take their share already, they decided to reinvest their earnings in the business.

    How to brew success

    As budding entrepreneurs in their twenties, they've each gained important life lessons from The City Brew.

    "Starting a business is not as easy," Maryvan says. "It requires a lot of hard work and dedication. Most especially sa 'kin kasi jinu-juggle ko ang [pagiging] student and young entrepreneur at the same time."

    Carl Jasper has learned to become even more patient. "Kung nag-give up kami, wala sana 'to ngayon," he says. "But because of pagiging patient namin, naging possible siya. It really requires time."

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    Vincent, meanwhile, reminds aspiring entrepreneurs to find their passion first, which Carl echoes. "You should start a business kung saan ka masaya, kung saan ka kumportable," Vincent says.

    What other parents are reading

    "Invest in yourself first," Carl Jay adds. "Alamin mo kung ano yung passion mo, 'pag ginawa mo 'to, haping-happy ka. Then that's the start na i-start mo ang gusto mong negosyo."

    PHOTO BY YOUTUBE / OG CHANNEL

    "Mag-isip ka ng product na feasible and in demand in the current situation," Maryvan advises. "And if you feel like it's really your time to start up a business, then don't wait for tomorrow."

    Watch the full video feature here:

    OG (Only Good) Channel is Summit Media's first-ever video brand with its own channel on YouTube. OG features content that gives ONLY GOOD vibes with entertaining and informational video series about Amazing Staycation Destinations, Unique Homes, OPM Music, Buhay Abroad, Popular Memes and Trends, and Real Stories about Real People. If you need a dose of good vibes today, visit and subscribe to OG Channel.
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