Search for Exemplary Filipino Families Continues with the 2nd Jollibee Family Values Awards

The country’s number one fast food chain continues its commitment to promote positive Filipino values and social responsibility that starts right at home through the 2nd Jollibee Family Values Awards (JFVA). This annual recognition program aims to recognize model Filipino families whose strong ties and admirable qualities serve as inspiration to their communities.

To formally kick off this year’s search for the five exemplary families, Jollibee hosted a roundtable discussion at the Eastwood Richmonde Hotel with the topic “The Filipino Family in the Digital Age.” Family welfare advocates - who will also be joining the 2012 Board of Judges - sat as panelists led by lawyer and media personality Atty. Adel Tamano, entrepreneur and proud mom Audrey Tan-Zubiri, marriage and family counselor Maribel Sison-Dionisio, and Jollibee Vice President for Marketing Albert Cuadrante. They discussed the effects of today’s technology, such as social media, instant messaging, mobile phones, and the Internet, in shaping the values of the family and exchanged opinions and insights on whether technology strengthens or weakens family ties.  

Completing this year’s board of judges are Jollibee Foundation President Grace Tan Caktiong, who will sit as the Chairman of the Board of Judges, Father Allan Abuan of the Center for Family Ministries, Department of Social Welfare and Development (DSWD) Undersecretary Alicia Bala, academician and columnist Dr. Queen Lee-Chua, and Jollibee Vice President for Human Resources Theresa Jotie.