This May 9, the Philippines will go for online history as it pursues the Guinness record for the longest online Mother’s Day Greeting. Johnson’s Baby and World Vision have partnered together to create a different kind of Mother’s Day celebration this year that will give Filipino moms a special kind of Mother’s Day greeting, will help send underprivileged children to school, and will hopefully create Mother’s Day online history.
Baby Your Mom Day Entitled “Baby Your Mom Day”, this project invites Filipinos to send their own special Mother’s Day greetings online, and for each greeting Johnson’s Baby will donate P50 to World Vision to help send underprivileged children to school. Famous celebrities and World Vision ambassadors have in fact signed up to share their own special Mother’s Day greetings through the program - Sam Milby, Marc Nelson, Sam Concepcion, Julia Clarete to name a few. Unlike traditional Mother’s Day greetings, this program aims to show a different kind of appreciation to all Filipino moms. Especially for Pinoy mothers, their children will forever be their “babies”, hence this Mother’s Day, Johnson’s Baby and World Vision will give Filipinos a chance to flip roles and greet their moms by “babying her” instead.
This campaign was rolled out on May 1, 2010 on Facebook and Youtube. Online greeting submissions via videos and / or photos will be featured on these sites, complemented by a dedicated online Mother’s Day wall at www.babyyourmomday.com for everyone in the world to view.