Last May, McDonald’s launched its new Cheeseburger Campaign to raise P1 million pesos for the benefit of the Ronald McDonald House Charities (RMHC), the charity of choice of McDonald’s, and its banner program Bright Minds Read (BMR). Taking part in this campaign was easy- for every McDonald’s Cheeseburger purchased, P1 was automatically donated to RMHC and as a symbol of one’s participation, a Cheeseburger Commitment sticker was given to post inside the stores.
One million units of McDonald’s Cheeseburger and one million Cheeseburger Commitment stickers later, McDonald’s is proud to announce that through the overwhelming support given to the campaign, P1 million has been turned over to RMHC. Through this donation to RMHC, 100 public elementary schools and thousands of Grade 1 students will now be equipped with a BMR toolkit that teaches beginning reading, better language skills, develop comprehension and improve critical thinking.
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Click here to learn more about McDonald's Cheeseburger Campaign.