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  • Wipe Your Baby's Bum with Advice Wipes -- Made from Actual Advice Books

    They're made by Tommee Tippee as part of the #ParentOn campaign

  • Unsolicited parenting advice is everywhere -- at family dinners, kids’ soccer practice, strangers at the mall when you’re out with the kids –- when will it end!

    It feels like everyone’s just chucking parenting advice to anyone who'd care to listen. Sometimes, they’re genuinely helpful, but sometimes they’re just unnecessary. Can’t a parent think for herself for once?

    That’s what the new baby wipes called Advice Wipes from baby products manufacturer Tommee Tippee is trying to say.  They’re actually made from recycled parenting advice books and magazines.

    “We thought it would be funny to take all that advice and actually wipe a baby’s ass with it,” says Eric Silver, regional creative officer of McCann Erickson North America who Tommee Tippee approached for the ad.

    The wipes are limited edition and they're not available to the public. They're for special distribution to promote #ParentOn which aims to empower parents to just trust their instincts whenever they feel society’s overwhelming pressure crushing them and making them feel like horrible human beings.

    “Everyone’s got an opinion, here’s what you can do with them” says Parent On's introduction to the video.

    The video’s lighthearted, amusing, witty and somehow therapeutic. What do you think, parents? Wanna wipe some bums with them?

    Aug. 17, 2015. "Baby Brand Tommee Tippee Made Baby Wipes From Reams of Actual Parenting Advice". adweek.com

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