As an entertainment powerhouse, the Barbie® brand has been bringing fans of all ages engaging content for decades. Now, in collaboration with EMS Entertainment, Barbie will bring fans a new opportunity to sing and dance with the introduction of an all-new musical, Barbie™ LIVE! Barbie LIVE! is an engaging production featuring contemporary music with empowering lyrics, energetic choreography and a modern storyline that will appeal to fans of all ages. Barbie LIVE! debuted last September in Singapore and will travel Asia through 2014. In Manila, the show will be staged at the Mall of Asia Arena from December 11-15, 2013 with 11 performances only.
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EMS Entertainment, leading global creator of high-quality interactive exhibitions, family entertainment and live stage productions, received the global touring rights to Barbie Live! from Mattel in 2012 and has worked for almost two years to bring this vision to reality.
“Together with Mattel we have put an incredibly talented team together which created an unforgettable show for Barbie fans around the world,” says Christoph Rahofer, President and CEO of EMS Entertainment. “Barbie LIVE! will give fans the opportunity to engage with the Barbie brand while spending time with their families and friends making memories that will last beyond the stage.”
Barbie LIVE! is set on a Hollywood sound stage and follows Barbie and her best friend / co-star Teresa on the set of their new movie.
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When Teresa starts to doubt herself and her theatrical abilities, Barbie leverages from her past taught in her popular DVDs -- Swan Lake, Princess and the Popstar, and Maripoas & Fairy Princess to teach Teresa (and the audience) to be confident, believe in yourself and embrace the power of friendship.