Enjoy Exciting Deals of Up to 35% Off on July 26 at Lazada's Pampers Super Brand DaySPONSORED CONTENT
Gone are the days when dads were expected to sit inside a glass office, barely having time for their little ones. Now, more dads are practicing the hands-on, modern parenting approach, making sure they make it to playtime and reading up on how they can best care for their babies.
Although every dad’s style is different, technology has made it easier for fathers to adapt and keep up with mommy’s pace. Even when they are away, dads have made it a priority to know not just what their little ones’ need, but what’s best for them, too!
This July 26, e-commerce portal Lazada is teaming up with Pampers for the first-ever online #PampersGrandPlayDay with awesome deals and promos both parents and babies will love.
“We are rolling out our Pampers Super Brand Day on LazMall for the second year in a row with #PampersGrandPlayDay, where not just moms, but dads, too, can enjoy and appreciate the significance of playtime with their babies,” said Emma Chavarot, the chief business officer of Lazada Philippines.
“Both Lazada and Pampers initially believed moms would be the key to success when we started selling diapers online, but we saw the need to communicate to dads as well since more and more dads are getting accustomed to the convenience of online shopping,” she added.
This, Chavarot also revealed, is the reason Lazada invited celebrity dad Troy Montero to lead the #PampersGrandPlayDay together with Andi Manzano and her daughter Olivia.
The hands-on celebrity dad will “showcase just how dads have the power to also provide for and take care of their babies’ needs,” the Lazada executive said.
For more than 50 years, Pampers has provided protection and comfort for babies, especially during playtime. Pampers diapers are specially designed to address babies' needs, making sure dads are covered when deciding what’s best for their little ones.
Pampers diapers provide babies the freedom they need to move, so dads have one less thing to worry about. Pampers Dry Pants, in particular, was designed for free movement and ease of wear. Not only is it absorbent; it’s gentle and friendly on the skin, too.
At the Lazada Pampers Super Brand Day, dads can learn a thing or two from Troy as he plays baby shower games and shares his daddy hacks and tips when shopping for the baby.
This year’s Super Brand Day wants to deliver only the best kind and quality of comfort by offering great deals.
For one day only, shoppers can enjoy special deals of up to 35-percent off—just in time to get those #lesslawlaw diapers and give baby #moregalaw!
On July 26, expect a full day of all kinds of diaper deals, including the following from midnight to 2 a.m.:
- Toy box of Pampers Baby Dry New Born (80 pieces) - Taped Diapers at Php324.35 (35-percent off)
- Pampers Baby Dry Small (152 pieces) - Taped Diapers at Php715.00 (35-percent off)
- Pampers Baby Dry Extra Extra Large (84 pieces) - Diaper Pants at Php792.00 (28-percent off)
- Pampers Baby Dry Extra Large (104 pieces) - Diaper Pants at Php792.00 (28-percent off)
- Pampers Baby Dry Large (136 pieces) - Taped Diapers at Php825.00 (25-percent off)
Exciting deals of up to 80-percent off are in store from other partners, too, such as Fisherprice, Chicco, Bright Starts, Joie, Mega Bloks, Nuna, Thomas & Friends, Aqua Scale, Bonakid, Promil Four, and Promil Gold—all exclusively available in the LazMall Pampers flagship store.
Join Lazada and Pampers, and get your eyes and carts ready to find bundle packages on the Lazada app on July 26.
There are also fun baby games to play and exciting prizes to win with Andi and Olivia (12 noon), and Troy (4 p.m) during the #PampersGrandPlayDay Lazada Live. Other amazing deals are up for grabs at 6 p.m. as well.
Now dads will have more ideas to share during playtime with their babies!
For more information on Super Brand Day, download the Lazada app and visit this page: http://bit.ly/LazadaPampersGrandBabyPlayDay.
For more than 50 years, parents have trusted Pampers to care for their babies. Pampers is a part of The Procter & Gamble Company (NYSE:PG). It offers a wide range of diapers, wipes, and training pants designed to provide protection and comfort for every stage of baby’s development.
Visit www.pampers.com to learn more about Pampers products, join the Pampers Rewards program, and find ideas and information to help you and your baby “love the change” together.
About Lazada Group:
Founded in 2012, Lazada Group is an e-commerce platform in Southeast Asia that is accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam through commerce and technology.
With its large logistics and payments networks in the region, Lazada has become a part of consumers’ daily lives and aims to serve 300 million shoppers by 2030. Since 2016, Lazada is the Southeast Asia flagship platform of the Alibaba Group powered by its cutting-edge technology infrastructure.