Despite news circulating online warning live sellers and shoppers that Meta, the company that owns Facebook, will shut down its Live Shopping feature on October 1, there's nothing to worry about.
The Live Shopping feature that Meta announced it will shut down is a feature that is only available in the United States and Thailand, according to the Live Shopping on Facebook Mobile Onboarding Guide.
This feature should not be confused with the Facebook live broadcast feature that live sellers use to showcase their products and await their customers to 'mine' in the comment section.
Meta's statement reads, "From 1 October 2022, you will no longer be able to host any new or scheduled live shopping events on Facebook. You will still be able to use Facebook Live to broadcast live events, but you won't be able to create product playlists or tag products in your Facebook Live videos."
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The Live Shopping feature that Meta will discontinue entails sellers creating a product playlist in the Commerce Manager dashboard. Once you have created a product playlist, you can start a live broadcast, and shoppers can click links to buy your products.
According to Meta, they are shutting down the Live Shopping feature to promote their Reels feature.
"As consumers' viewing behaviours are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram, Meta's short-form video product."
Meta added, "If you want to reach and engage people through video, try experimenting with Reels and Reels ads on Facebook and Instagram. You can also tag products in Reels on Instagram to enable deeper discovery and consideration."
Therese Cardenas, a mom of one and is known on Instagram as the Reels Queen, encourages parentpreneurs to explore Facebook and Instagram's short video features for their businesses.
"Research shows we now have a shorter attention span of 8.25 seconds compared to 9 seconds of that of a goldfish! This is the reason why all platforms have adapted their own short form video formats. The best way to hold attention to your viewers is by applying the 3S of messaging: Tell your Story but make it Short and Sweet."