Electrolux Donation Drive to Benefit Orphaned Babies

Electrolux continues its advocacy in helping the underprivileged this year by collecting and washing donated pre-loved clothes and transforming unusable donated clothes into quilts for newborn babies from orphanages and other communities.

Quilts are traditionally made to preserve a story told by each piece of fabric sewn to form it. As part of the Electrolux Delightful-E Simple to Share campaign, these quilts will document a story of underprivileged moms helping newborns in need, and aims to show that sharing goes beyond donating clothes.

“Through Delightful-E Simple, we hope to mark the difference between giving and sharing. When we share, we freely impart a piece of ourselves -- our time, effort, and concern -- hence, we are able to give more,” explains Andrea Pionilla, Marketing Manager of Electrolux Philippines. This project is in partnership with Gawad Kalinga’s Trese.

Delightful-E Simple to Save
To make washing the pre-loved clothes an easy task, Electrolux will be using Electrolux Time Manager Washer and Dryer, which is designed to help moms save time, money, and effort by letting them do more in one go.

The Electrolux Time Manager Washer and Dryer comes with customizable wash times and temperatures and a Load Sensor that recommends the right amount of water and detergent to use to ensure that your laundry resources are maximized and not wasted. To cut down on your ironing load, the Time Manager range includes a Refresh program that uses Vapour Action to relax fibers and steam out the wrinkles in clothes.

On the other hand, to remove stains from clothes, Electrolux has a Stainwand Top Load Washing Machine that works wonders in removing tough stains through a retractable ultrasonic wand that spot-treats and loosens stains so clothes are easier to wash. It’s also equipped with a T-Drive Technology that uses an advanced agitating action to help remove stains faster while preventing tangles and damage in clothes.

To find out how you can donate to the cause, visit the Electrolux Facebook page.