For every mom, whether it’s the first time she sees her baby, the first time she holds her in her arms, or the first time she sees baby walking, these special firsts will be celebrated and cherished forever. And as mom and baby journey together across these different firsts, it is but natural that she will strive to give the best to baby every step of the way.
Johnson’s recently launched its “First time, every time” campaign at the Legaspi Room of the Intercon Hotel. Also announced during the launch was the first of the many activities of the campaign - the Johnson’s Baby Shower.
Johnson’s partners with Cinema One and the Lifestyle Network in a series of baby shower episodes that will highlight the excitement and thrill of experiencing baby’s first welcome to the world. These episodes will feature the thematic baby showers of four celebrity moms: Akiko Thomson, Marielle Santos-Po, Ria Tanjuatco-Trillo and Lexi Schulze Berenguer-Testa.
And to reach even more moms across the nation, Johnson’s will be giving three lucky mothers a chance to have their own grand baby shower through an online promo. This promo will be accessible through Facebook, by searching "Johnson's Baby World of Firsts." In order to qualify, expectant mothers must fill-out a simple online nomination form. Non-moms can also nominate any of their friends or family members who will be expecting a baby soon. The expectant moms that will be chosen will star in their very own Johnson’s baby shower TV episode and receive other special prizes. This is yet another way Johnson’s helps create memorable firsts for both mom and baby.