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Havaianas Launches “Always Summer: Race to Hawaii” PromoThis 2011, one ‘hot’ campaign will extend the spirit of summer throughout the year by the brand that knows summer best – Havaianas.
Flip-flop and summer brand Havaianas celebrates summer starting now. To encourage the summer state of mind, Havaianas launches the ‘Always Summer’ campaign to remind Filipinos that they don’t need to wait for the season to rejoice in its spirit. Summer never ends and neither do the happy moments that come with it.
“Havaianas is committed to bringing summer to every Filipino,” says Anne Gonzalez, Managing Director of Havaianas Philippines. “And that is why we’re spearheading a year-round celebration of summer—a season when some of our best memories of happiness and kindness are made.”
As part of its year-long summer celebration, Havaianas is launching the Havaianas “Always Summer: Race to Hawaii” contest. Flip-flops lovers nationwide can compete in a day of exciting summer fun by purchasing two pairs of Havaianas and winning a slot in the race. Winners in the regional leg will proceed to Boracay – all expenses paid – to compete in the final leg for the ultimate prize: a trip for two to Hawaii - the land that inspired Havaianas.ADVERTISEMENT - CONTINUE READING BELOW
This exciting and unique race is only the beginning for Havaianas. “This is our way to achieve our vision of sharing summer with all the flip-flops lovers who never forget to wear their favorite Havaianas as they play, travel, and indulge in fun-filled activities.” says Gonzalez.
“Always Summer: Race to Hawaii” begins at participating authorized Havaianas retailers, until March 27 only. For the full promo mechanics, visit www.havaianassummer.com.
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