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  • Jollibee’s MaAga ang Pasko Partners with Schools, Companies, and Families

    The toys and books donation drive continues to spread holiday cheer to underprivileged kids on its 18th year.
  • MaAga ang Pasko

    Thousands of children from all over the country will experience early Christmas as more kindhearted individuals, companies and families have signed up to be Jolly Toy Scouts in the 18th year of Jollibee’s MaAga ang Pasko. The longest-running toy and book donation drive recently kicked off in various cities around the country beginning with the recruitment of new partners in Metro Manila.  

    During the special induction rites and luncheon held at Jollibee Greenmeadows in Quezon City, more than 100 partner schools and companies gave their pledge as the newest additions to Jollibee’s growing network of Jolly Toy Scouts. To deepen the importance of sharing as a Christmas tradition among Filipinos, Jollibee has also been encouraging families to participate.  

    Partners hung their symbolic pledges on the MaAga ang Pasko Tree and filled MaAga ang Pasko boxes with their gifts of books and toys, both old and new.  Among those who have enlisted to be Jolly Family Toy Scouts were TV host Tricia Chiongbian-Concepcion with husband Guy and son Pablo, and the Guzman family of Tondo -  Daddy Emiliano, Mommy Anicia, and their daughter Anne Mimille – who were one of the winners of the 2nd Jollibee Family Values Awards held this year.

    For their part, the Guzman family has already planned various activities for the children whom they have been helping in Payatas and Tondo. The family will be organizing Christmas parties for young cancer patients and their families, as well as raise funds for their benefit.

    “We believe that sharing is one of the best values we can teach our children,” expressed Guy Concepcion. “Sharing not only means giving material gifts but also sharing ourselves with others.” For the Chiongbian-Concepcion family, spending time together is a top Christmas priority.

    “Jollibee believes that we owe a great part of who we are as individuals to our families, from the way we were raised, to the values imparted on us growing up,” said Jollibee Vice-President for Marketing Albert Cuadrante. “Aside from their commitment to gather gifts for children, I hope our Jolly Toy Scouts would also inspire their own families to embrace sharing as a family Christmas tradition.”  

    To encourage the participation of more people in this worthwhile cause, Jollibee will also bring the MaAga ang Pasko magic in Calamba, Tarlac, Bacolod and General Santos City, in partnership with SM Supermalls.

    After the collection of books and toys, Jolly Toy Scouts are set to gather again for a clean-up drive to ensure that the gifts look and feel brand new when they reach their new owners.

    Since its inception in 1994, the Jollibee MaAga ang Pasko has spread the holiday cheer to thousands of children through almost two million toys and books collected and distributed over the years.

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