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  • 'PAPA-Billboard Kita!': A Smart Parenting Father's Day Contest

    Now you can tell the whole metro: Tatay ko 'yan!
    by Riyalyn Grace Pasimio .
'PAPA-Billboard Kita!': A Smart Parenting Father's Day Contest
  • “Wala ka sa tatay ko!,” we often hear and say whenever we feel like ‘bragging’ about our Tatay, Daddy, Papa, Itay.  “Tatay ko ‘yan!”, “That’s my Daddy!” As parents, we would like to hear these from our children as they express how proud they are of their fathers. 

    Father’s Day is nearing once again and it’s the perfect time to celebrate our “Haligi ng Tahanan”. It’s the perfect time to brag about them and express how proud we are of them and all their efforts and hardwork for the family. But how do we do that? 

    If you ask them what they want for Father’s Day, we’ll bet that their immediate response would be, “Kelan ba ang Father’s Day?” Do we buy another polo shirt that they already have but in a different color? Do we give them yet another *expensive* bottle or whiskey? 


    Or is it enough to share a picture of them (with a lengthy message) in our social media accounts? 

    This year, level up your Father’s Day gift and greetings and get a chance to have your Dad in a Billboard on EDSA!

    Yes, you read that right. A Smart Parenting x Kumu LED Billboard on EDSA, with your Dad as the star! And not just a simple photo, but with the whole package of glam experience and in-studio photoshoot!  You can finally say to the whole Metro Manila, “Tatay ko ‘yan!”

    Smart Parenting and Summit Media in partnership with Kumu, launched this Father’s Day special campaign, “PAPA-Billboard Kita!” The campaign was launched in time with Kumu’s #KumuSoundMinds Campaign, a month-long special that is intended to inspire fun, song and conversation about mental health. 

    The only requirement to join: share and talk about the impact of your father (or father figure) to your life! That’s easy, right? It’s like a platform just for being proud of your papa, “My dad, even though I am already 30 years old, married and have my own family, still buys me shoes, just because he likes it on me!” 

    watch now

    10 winners will be chosen with one lucky ‘Papa’ or father to be the solo feature on a LED Billboard along EDSA. Two winners will be part of a duo feature, another three winners for a trio feature and lastly, four winners for a group feature. All these will be featured on the LED Billboard.

    The campaign runs from May 24, 2023 until May 31, 2023. For full details of the campaign, how to join and other details, you may visit this link

    What are you waiting for? Share your stories about your Tatay and let the whole world know how proud you are!

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