Did you know that seven LEGO sets are sold over the counter ever every second around the world?
Today, May 12, 2015, the Philippines formally welcomes the arrival of the first LEGO Certified Store at the Park Triangle, 11th Avenue cor. Rizal Drive, Bonifacio Global City, Taguig (the same building as Kidzania) in its commitment to further its presence to the Filipino customers.
Now, both young and young-at-heart Filipinos will be able to enjoy not only exclusive collectors sets but also product lines unique to the LEGO Certified Store only. The first is Pick A Brick (PAB), where customers can buy the LEGO elements that they need individually, which enhances the LEGO customer’s building experience with their very own LEGO creations. Pick A Brick is sold per 100 grams. Another is Build A Mini (BAM), which allows customers to build their own customized mini figure by choosing a headwear, head, torso, legs, and tools/accessories. Each BAM set includes three customizable mini figures.
Filipinos can also now enjoy the Monthly Mini Build (MMB) program, a hands-on monthly event where kids ages 6-14 are invited to build simple, seasonal, and exclusive LEGO Store mini builds. The best part? No purchase will be required. Children below 6 years old will also be allowed to join, as long as an adult or guardian will be present during the activity.