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  • Philips AVENT’s Latest Breast Pump Is Inspired By Baby’s Natural Feeding Movement

    The Philips AVENT Electric Breast Pump encourages mothers to embrace the challenges of breastfeeding by delivering fast, gentle, and hassle-free expression.
Philips AVENT’s Latest Breast Pump Is Inspired By Baby’s Natural Feeding Movement
  • Philips AVENT has combined over a decade’s worth of research and knowledge to deliver the Philips AVENT Electric Breast Pump, a unique expressing solution that mimics a baby’s natural feeding movement for pumping that is simple, fast, and gentle.

    Breastfeeding is a rewarding and beautiful journey but it’s not always easy. There will be times when mothers would prefer not to breastfeed for different reasons, like having a busy work schedule, experiencing discomfort, or needing a partner to be involved in the process.

    A breast pump that allows moms to express comfortably, discreetly, and comfortably can help them enjoy the breastfeeding experience and achieve their breastfeeding goals.

    “Based on our extensive knowledge and deep insights gained from years of research, we know that a baby’s unique suckling motion is the key to milk production in mothers. Philips AVENT brings together scientific knowledge with the best in product innovation to develop the Philips AVENT Electric Breast Pump, empowering mothers to embrace breastfeeding challenges with confidence.

    “This expressing solution uses Natural Motion Technology to mimic a baby’s suckling, while also adapting to the size and shape of a mother’s nipple for a comfortable and quicker milk flow1,” said Maite Uy, business development manager of Philips Philippines.

    Breastfeeding brings many benefits to both the mother and the baby. The Philips AVENT Electric Breast Pump helps mothers embrace every challenge in the breastfeeding journey and to love every moment, while encouraging more mothers to breastfeed their babies.

    The brand understands that all mothers face uncertainty when it comes to breastfeeding, and that it is important they understand that they are not alone. Family and friends play an important role by providing much-needed emotional support. The breastfeeding journey is more successful when family members are involved, and research2 shows that supportive partners are the biggest influencers of breastfeeding success.

    Taking inspiration from the baby

    With over 10 years of research and insights, including the commissioning of three independent clinical studies using advanced ultrasound imaging3, Philips has identified that babies use a special, wave-like tongue motion to help release milk quickly when breastfeeding.

    This is replicated in the design of the Philips AVENT Electric Breast Pump, which uses a combination of suction and nipple stimulation to mimic a suckling motion, initiating fast milk letdown within the first five minutes4 and providing mothers with a comfortable and fast milk flow5,6.

    A personalized solution

    With the understanding that women’s nipples come in all shapes and sizes, Philips has developed the Philips AVENT Electric Breast Pump to feature a soft, one-size-fits-all silicone cushion that gently collapses and adapts to a mother’s changing nipple size and shape during the nursing journey.

    This innovative technology makes the Philips AVENT Electric Breast Pump compatible with nipple sizes up to 30mm6, meaning mothers can feel confident it’s the right pump for them. This breast pump eliminates the need to change cushion sizes during the breastfeeding journey, and features multiple settings for stimulation and expression for improved comfort and a personalized experience.

    Ultimate comfort and convenience

    The Philips AVENT Electric Breast Pump is specifically designed for a quiet and discreet experience so mothers can feel confident expressing anywhere. Featuring a quiet motor, compact and lightweight design, and a rechargeable battery, the Philips AVENT Electric Breast Pump is portable to let mothers express on the go, while its intuitive memory function and automatic transition from stimulation to expression enable hassle-free use.

    The Philips AVENT Electric Breast Pump is available at the Philips flagship stores in Lazada and Shopee.

    For more information, visit www.philips.com.ph.

    1 Based on milk flow initiation time (time to Milk Ejection Reflex - MER) results from clinical trial with 20 participants (Netherlands, 2019) compared to time to MER results for other Philips predecessor pump from Feasibility study with 9 participants (Netherlands, 2018)

    2 International Breastfeeding Journal. 2013; 8: 4. “Maternal perceptions of partner support during breastfeeding”

    3 Ultrasound video analysis for understanding infant breastfeeding, Monaci G et al. 2011 ii) Real-time 3D ultrasound imaging of infant tongue movements during breastfeeding, Burton P, et al. Early Hum Dev. 2013 iii) The fundamental biomechanical requirements needed for an effective feed in infants. Lagarde M. 2017.

    4 Compared to previous generation of Philips AVENT Breast Pumps.

    5 Based on milk flow initiation time (time to Milk Ejection Reflex - MER) results from clinical trial with 20 participants (Netherlands, 2019) compared to time to MER results for other Philips predecessor pump from Feasibility study with 9 participants (Netherlands, 2018)

    6 Fits nipple sizes up to 30mm*Based on: (1)Mangel et al. Breastfeeding difficulties, breastfeeding duration, maternal body mass index, and breast anatomy: are they related? Breastfeeding Medicine, 26 April 2019, ((109 participants, Israel); (2)Ziemer et al. Skin changes and pain in the nipple during the 1st week of lactation. Journal of Obstetric, Gynecologic & Neonatal Nursing, May 1993, (20 participants (Caucasian), USA); (3)Ramsay et al. Anatomy of the lactating human breast redefined with ultrasound imaging, 2005, (28 participants, Australia).

This article is sponsored by PHILIPS AVENT.
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