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  • SM Department Store Launches Fashion Line for Babies

    Celebrity moms’ “Special Moments” are captured in an SM Babies photo exhibit.
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    A name is chosen, godparents are selected, and a beautiful baptismal gown is hand-picked. Marking the start of a baby's journey in life, a child's baptism is a once-in-a-lifetime event where family and friends gather to welcome the little angel into the world. For these solemn moments, SM Babies carries hand-embroidered garments that are worthy of becoming family heirlooms to keep forever.

    Model Georgia Schulze-del Rosario says, "Little Katia is my third daughter. From the day she was born, she was an easy baby and as soon as her first smile appeared, it almost never left her face. I'm so blessed with all my girls, the love that weaves its way through each of them is immeasurable and they truly make me a better woman everyday."

    Be it a birthday or another special occasion, party time is always a fun time for mommy and baby. Getting ready for a celebration means moms get to dress up their adorable bundles of joy and show them off for everyone to see. Whether it’s fluffy tulle dresses for baby girls or formal overalls for boys, your little darling is all dressed up and ready to party with SM Babies.

    Actress Andi Eigenmann says she just loves to dress up her baby Elle, and “Whenever I get to have a full day to myself and take my daughter out is most special to me. With my busy schedule, I get to focus on just her completely. I get to see her play and smile and laugh, which helps me get a glimpse of who or what kind of girl she'll become. Those are always the most special moments because there's nothing I want more for my daughter than to grow up a happy and contented person.”

    “Whether it's putting a baby to sleep or getting dressed up for a party, it's those everyday moments that usually make for the fondest memories,” shares Jo Dy Juanco, Vice President of SM Kids' Fashion. “We want to capture the tenderness of those moments, which is exactly what everyone will see when they look at the photographs.”

    The photo exhibit also includes society moms Marta Araneta, Isabel Olondriz, Maia Martirez-Hing, and Grace Barbers-Baja, as well as sisters Emillie Montenegro-Yupangco and Rose Montenegro-Boonpongsa. Blogger Tin Dychiao, designer Rosanna Ocampo-Rodriguez, former TV personality Nicole Hernandez-de los Angeles and Magazine Editor Juana Manahan-Yupangco are also featured in the gallery.

    SM Babies is available in all SM Department Stores nationwide. For more details, visit their Facebook page.

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