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  • Splash into Summer with SM Kids’ Fashion Summer 2013 Collection

    The nation’s biggest department store chain launches summer collection with a pool party.
  • SM summer 2013 collection

    Summer has officially started and with it comes the unforgiving heat of the sun. SM Kids’ Fashion, the country’s leading children’s apparel, recently launched its Summer 2013 Collection with a pool party at Dusit Hotel in Makati City.

    “Our Summer 2013 Collection is bigger and brighter than ever before - brilliant hues, bold prints, breezy fabrics. Throw a big pool into the mix and you have the perfect summer party,” shares Jo DyJuanco, Vice President of SM Kids’ Fashion.

    True enough, this season’s collection is SM Kids’ Fashion’s brightest and most colorful yet as it utilizes several runway trends. Vivid neons and fun prints on a variety of cuts all figure largely in the current selection. From handkerchief and smocked dresses for the girls to cool statement tees and cargo shorts for the boys, these pieces provide distinct versatility for an array of activities.

    To make the event even more interesting, SM Kids’ Fashion tapped mom and image consultant Patty Betita to talk about summer fashion. Together with her team of junior stylists, the fashion model and former beauty queen guide budding fashionistas on how to mix and match their summer staples.

    Kids and parents can now shop for their favorite pieces from the Summer 2013 Collection at all SM Stores nationwide.

    To see the collection, browse through the gallery.

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