The Bistro Group, the home of the country’s finest international and homegrown casual dining brands, has launched Taste the Love, a campaign that encourages diners to try the different restaurant concepts and the international food chains brought to local shores.
The campaign celebrates a series of milestones for The Bistro Group, namely the opening of 50 restaurants spread across 12 concepts, the appointment of Corporate Chef Josh Boutwood, and the launch of its Premiere Card.
The Bistro Group is a collection of international hospitality casual dining brands and home-grown restaurant concepts, namely TGI Friday's, Italianni's, Fish & Co., Flapjacks, Pig Out!, Krazy Garlik, The Stock Market, and Bulgogi Brothers. Joining the group is Modern Shanghai, which brings authentic recipes from the region and serves them in a homey, comfortable environment. It joins Watami, a top food and beverage restaurant in Japan, the first Village Tavern branch outside the US, and Japanese-Western restaurant Ma Maison. The four are the latest international chains brought to the Philippines by The Bistro Group, rounding out its restaurants.
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Aside from new dining locations, the arrival of Chef Boutwood has seen the launch of new dishes, such as Black Pizza, Sesame Teriyaki Chicken Wings, and Fully Loaded Sweet Potato Skins at Village Tavern, and the a la carte Katsu Menu at Ma Maison.
Says Lisa Ronquillo, AVP Marketing of The Bistro Group, “Taste the Love is not just about food - it’s about the heart and the passion that goes into everything we do, from our concepts to our locations to our service to, of course, our food. By focusing on creating a dining experience that diners will want to repeat and share, we allow our customers to taste the love from the moment they get hungry and think about our restaurants to the time they have polished off every bite.”
As a way of saying thank you to loyal customers, The Bistro Group is also launching the Premiere Card, which offers multiple discount offers up to 40% off the total bill; complimentary appetizers, coffee, and tea; as well as birthday treats for the cardholder.
“We invite everyone to Taste the Love at the Bistro Group of Restaurants and to stay tuned as we roll out even more exciting deals, menu items, and restaurants in 2013.” Adds Ronquillo, “We are excited about what we have in store for our customers, and with great food, great service, great ambiance, what’s not to love?”
Browse through the gallery for the specialty of each franchise - the photos will whet your appetite!