Apple just recruited one of the coolest kids (or should we say creatures?) on the street to star in an iPhone 6 commercial. It's none other than Cookie Monster himself! With help from Siri's hands-free feature, Cookie Monster bakes a batch of cookies and tries (and fails) to entertain himself while they get toasty in the oven.
He puts on some music by playing his "Waiting" playlist that includes Jim Croce's 1973 hit, "Time in a Bottle." He flips through a cookbook, tries to eat uncooked flour, successfully eats a wooden spoon, pretends his oven mitts are puppets and yet! The cookies remain undone.
Call the kids and watch the whole excruciating endeavor in the video above.