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  • This Made our Day: Hidden Bra Camera is a Breast Cancer Awareness Campaign

    Because checking yourself out regularly isn't all that bad.
  • We've seen a lot of social experiments on YouTube, but this one has got to take the cake because of its surprising concept.

    Nestle Fitness actually hired an actress to wear a hot pink cleavage-baring corset top with a hidden camera. The result? A boob glance (or stare) meter.

    bra cam


    See the video below:


    The catch is that it's not just about measuring how many times people of all sexes and ages check out a woman's boobs, but it's actually a reminder to women everywhere to regularly check out their own boobs--for breast cancer, that is. As part of their breast cancer awareness campaign, Nestle Fitness is promoting the hashtag #CheckYourSelfie.

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    Here's how the Nestle Fitness Bra Cam was conceptualized:

    So when was the last time you checked yourself out? 

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